TRAINING

IN-HOUSE TRAINING PROGRAMMES

Our Most Popular PR and Customer Service Training Programmes include:

  • Customer Service and Relationship Management
  • Secrets of Successful Pitching – Everything you need to know to successfully approach, pitch and follow up with editors
  • Creating strategic and tactical plans to make sure that new campaign scores big coverage
  • Developing good Story Angles for your Press Releases
  • Writing for PR Professionals – Comprehensive course with tips and tactics, including a press release checklist to make sure everything is in the exact order editors want
  • Media Training – Real-world, targeted help with specific messaging and on-camera presence to make sure you or your CEO delivers your message to the media with ease and confidence
  • Management Training – We will work with your management team to uncover issues, redirect focus and energize your efforts so you are more successful
  • Presentation Skills Training – Whether it’s a new business pitch, sales call or board meeting, this training will quickly have you speaking with clarity and confidence
  • Social Media Training – Using Social Media in Advertising, PR and Communications
  • Internal Communications and Productivity Enhancement
  • Inspirational
  • Full home Computer Appreciation training for Senior Citizens

The Media courses are aimed at providing trainees with expertise in Media relations and pitching Media training, Story angle development, Press release writing, Email pitch development, Approaching and following up with editors, Breaking into national press, Strategic thinking for new campaigns and clients, Presentation skills, Management training and procedural issues, Social Media and Internet Savvy.

All training is completely real-world, hands-on and interactive, focusing on what you’re pitching now and in the future. We’ll brainstorm story ideas, review your pitches and practice role-playing pitching the editors you need most.

For Media Relations people, we teach the inside secrets of scoring break-out press coverage, including how to:

  • Secure top-tier national coverage
  • Break into business and financial outlets
  • Create blockbuster media relations campaigns
  • Develop feature coverage from minor stories
  • Generate press coverage when there’s “no news”
  • Develop ongoing relationships with key reporters
  • Pitch editors over the phone in just 15 seconds
  • Write attention-grabbing emails editors respond to
  • Write effective press releases
  • Overcome negative publicity and turn reporters around