Integrated marketing programmes utilize a range of tactics to attract prospects. Advertising is an important part of the mix. We work with associate core advertising agencies to design proactive advertising for our discerning clients. Our online specialisation puts us ahead of others in the provision of online exposure for products and services.
R&B’s media buying and creative services create memorable advertisements that appear in the right media at the right time. Our business-to-business expertise generates significant cost and time efficiencies for clients that are accountable and measurable. Marketing the Credibility – the difference between success and failure – this is why many companies continue to support marketing programs that fail to provide customers with credible, persuasive information.
R&B‘s Marketing Public Relations programmes develop a strong global presence for our clients on the Internet by generating targeted publicity about new products, technologies and services in online media outlets. “Credible content” such as press releases and feature articles posted on websites encourages specifiers to use web information when making key decisions regarding new products and services. Our Internet marketing services optimize client rankings on Internet searches performed by important decision-makers and buyers. R&B‘s Internet marketing services also help clients develop e-mail campaigns, product and technology-specific microsites, and websites to generate awareness and reach key specifiers.