HOW WE OPERATE

Whether we are doing a financial products PR or a campaign for a new telecom product or a new healthcare service, we are not into cookie-cutter PR. What works for one client does not necessarily work for another. First, we learn as much as we can about your business. Then we work with you to identify and establish your communications objectives. Once these steps are taken, we custom-design a PR programme to meet those objectives and fits within your budget.

After we have agreed on a course of action and specific tactics necessary to accomplish objectives, we establish reporting procedures and assign a team that will handle your business on a day-to-day basis. The in-house staff provide continual support for all the agency’s business and programme coordination and implementation, particularly in the area of Media Relations and with the upkeep of proprietary databases. In addition, we work regularly with television and radio production specialists who assist us in developing targeted tactics to gain guaranteed, measurable broadcast exposure.

Money matters to us as much as it does to you. We continually look for ways to maximize your budget, proactively changing course if circumstances warrant it. Our goal is to garner results, and we do whatever is necessary to make that happen. We report back to you on a regular basis by providing you with weekly updates and status reports, as well as media summaries that you can merchandise within your organization and your trade/retail customers.

We have managed to keep our overhead, and, subsequently, our fees, relatively low by industry standards. Many of our clients prefer to work on a monthly retainer basis, but we also bill hourly against a budget if a client prefers this billing method, or, on a project basis.

 

THE DIFFERENCE

Many things differentiate R&B from other public relations firms. Our services move beyond simply generating publicity. We focus on our client’s business goals in order to increase brand value, generate new sales leads, and capture business opportunities.
Our seasoned professionals and associates work closely with clients to identify their unique value proposition and then develop traditional and online programmes that promote this value.

Buyers and specifiers continue to seek business solutions from traditional and online media. Our Public Relations services elevate rankings on Internet searches and differentiate clients in business and trade media worldwide. WELCOME TO OUR WORLD!